“WHERE FASHION MEETS PRACTICALITY”
THE BLEACH EDIT IS A BLEACH RESISTANT APPAREL BRAND MADE FOR HAIRDRESSERS AND HUMANS ALIKE, BY HAIRDRESSERS.
T.B.E WAS CREATED WITH THE PURPOSE OF PROVIDING STYLISTS WITH ITEMS OF CLOTHING THEY FEEL CONFIDENT AND COMFORTABLE IN THAT WON’T GET RUINED WHILST YOU ARE BUSY CREATING MASTERPIECES.
OUR COLLECTION SERVES AS A CAPSULE WARDROBE THAT YOU CAN MIX AND MATCH WITH YOUR FAVOURITE WORK CLOTHES, HAVING PIECE OF MIND THAT AT LEAST 50% OF YOUR WARDROBE WON’T GET RUINED FROM BLEACH OR COLOUR (OR 100% OF IT IF YOU ARE DIE HARD T.B.E)!
Behind the brand
MEET ELLE
CO-OWNER OF THE BLEACH EDIT AND BEST FRIEND TO LORREN
ELLE IS THE OWNER OF SUCCESSFUL SALON, SCISSOR & STONE IN PERTH, WESTERN AUSTRALIA. RUNNING A SMALL BUSINESS, WITH A TEAM OF FIFTEEN, ELLE HEARS DAILY COMPLAINTS FROM HER TEAM ABOUT THEM RUINING THEIR CLOTHES WITH BLEACH OR COLOUR STAINS.
HAVING A MIND THAT DOES NOT STOP, DURING THE COVID-19 LOCKDOWN ELLE THOUGHT LONG AND HARD ABOUT WHAT SHE COULD DO TO HELP HER TEAM WITH THIS PROBLEM. THAT IS WHEN THE IDEA OF THE BLEACH EDIT WAS BORN.
WHEN SHE PITCHED THIS IDEA TO HER TEAM, THEY ALL LOVED IT AND BEGGED ELLE TO MAKE THIS VISION COME TO LIFE. HOWEVER, BEING A BUSY SALON OWNER, ELLE HAD LITTLE TIME TO BRING THIS VISION TO LIFE ON HER OWN…
THAT’S WHEN LORREN CAME ON BOARD.
MEET LORREN
CO-OWNER OF THE BLEACH EDIT AND BEST FRIEND TO ELLE
WHEN LORREN FIRST HEARD ELLES PITCH FOR THE BLEACH EDIT HER EXACT WORDS WERE “I WISH I COULD CREATE SOMETHING THAT CLEVER!”
BEING BEST FRIENDS SINCE THE START OF THEIR APPRENTICESHIP AND STILL WORKING TOGETHER TODAY WITH LORREN BEING THE SALON COORDINATOR AT ELLE’S SALON, THE GIRLS SAW THIS AS THE PERFECT OPPORTUNITY TO BRING THIS DREAM BUSINESS TO LIFE TOGETHER.
WHEN LORREN CAME ONBOARD THE BALL REALLY STARTED TO MOVE AND THE BLEACH EDIT SLOWLY BLOSSOMED TO LIFE.